Digital financial institution Subsequent has named Black Dragons CEO, Nicolle ‘Cherrygumms’ Merhy as its newest model ambassador.
Merhy joins the likes of Bruno ‘Nobru’ Góes and Gabriel ‘FalleN’ Toledo as ambassadors of the digital financial institution.
Paulo Aguiar, Advertising Head of Subsequent, commented: “The affect of the gaming neighborhood on the financial system and society is infamous. Accessible gaming championships resembling FreeFire, for instance, generate new work and life alternatives for 1000’s of individuals. Subsequent realised this transformation potential greater than two years in the past, and have become one of many strongest manufacturers within the gaming scene.”
Merhy is the CEO of Black Dragons, a Brazilian esports organisation that’s largely recognized for its time in Brazil’s Rainbow Six Siege ecosystem. Merhy can be Nike’s first Brazilian recreation ambassador.
Merhy, added: “I selected to associate with Subsequent for the aim of the mission and since I do know that the model has been concerned with the gaming world for a very long time. Subsequent isn’t simply ‘browsing the wave of the sport worlds’. The principle pillar of the mission that we’re going to construct collectively is equal alternative for all.”
The partnership between Merhy and Subsequent occurred by way of Out of the Mug, a Brazilian company targeted on esports.
Luiza Helena, Founding father of Out Of the Mug, mentioned the partnership: “We’re striving for the video games and esports scene to be increasingly engaging to massive non-endemic manufacturers and to see that manufacturers like Subsequent are investing and supporting increasingly is a big pleasure for us.”
Equally to Nobru and FalleN, Merhy comes with an enormous social media following, as of this writing she boasts 480,000 subscribers on YouTube, 307,000 followers on Instagram, 117,000 on Twitter and 72,000 on Twitch.
Esports Insider says: Merhy is likely one of the most influential individuals in Brazil if you discuss esports. Being current within the scene for thus lengthy consolidates her place as one of many largest names out there. Having Merhy as a face for Subsequent, ought to assist captivate feminine players and the entire neighborhood to know and settle for the feminine esports scene.