North American esports organisation Cloud9 has contracted Icelandic esports organisation Dusty as its unique companion for the 2021 League of Legends World Championship.
Consequently, Dusty will present amenities, logistics and promotional exercise to Cloud9 for the World Championship, which is being held in Reykjavik, Iceland.
Based in 2019, Dusty is one among Iceland’s main esports organisations and has aggressive rosters in Counter-Strike, League of Legends and FIFA.
In keeping with the discharge, the 2 entities will collaborate throughout a number of media platforms to lift the profile of the partnership.
Asbjorn Daniel, CEO of Dusty, commented: “We’re thrilled to be working with a behemoth within the business like Cloud9. The partnership is an incredible testomony to the exhausting work everybody related to Dusty has put in and has all the required components to expedite our fast progress even additional.
“In my opinion, this collaboration recognises the truth that esports is really a borderless phenomenon and solidifies our perception that an organisation from Iceland can construct a genuinely differentiated model on this market on a world scale.”
Riot Games introduced on September ninth that the World Championship had been moved to Iceland, having beforehand introduced in June that the occasion would tour a number of cities in China. The occasion will probably be held on the Laugardalshöll indoor sporting enviornment, the identical venue because the Mid-Season Invitational in Might.
Cloud9 CEO, Jack Etienne, added: “We’re excited to work with Dusty whereas competing at Worlds. It’s unbelievable to be travelling to Iceland for the competitors, and it actually reveals the worldwide nature of esports.
“Past Cloud9, I’m enthusiastic about rising esports at massive and courageous ventures like Dusty are very important to advancing our business. I consider we’re creating the perfect atmosphere attainable for us to get pleasure from a profitable Worlds. Now it’s simply time to carry out.”
Esports Insider says: With in-person esports as soon as once more returning to Iceland, Cloud9 have teamed up with a number one title within the native scene to make sure its journey is as easy and profitable as attainable. With a surprisingly massive and rising home Icelandic esports viewers, this partnership is more likely to be useful each for Dusty and Cloud9.